When Truisms Are True

February 25, 2012

By SUNTAE KIM, EVAN POLMAN and JEFFREY SANCHEZ-BURKS
Published: February 25, 2012
Our research has shown that people are indeed more creative when physically thinking “outside the box.”

http://www.nytimes.com/2012/02/26/opinion/sunday/when-truisms-are-true.html

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