‘Location, location, location.’ How where you live influences how you shop online.

September 14, 2014

In the digital era, there’s no doubt consumers are more connected to each other and to global retail brands than ever before.

But despite this connectivity, researcher David R. Bell makes the case in his new book, “Location is (Still) Everything,” that the neighborhoods we live in — and the acquaintances we encounter there — still have deep influence on how we shop.

Washington Post

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